About Us
A Journey of Natural Discovery and Innovation
Our Roots
Since 2005, WILD® has been on a remarkable journey, exploring the world's most exquisite natural ingredients and transforming them into innovative personal care products. For over 16 years, we've been privileged to call a beautiful farm on the edge of the Chilterns our home, drawing inspiration from the picturesque landscapes that surround us.
Our Evolution
2005-2010: Global Exploration and Scientific Innovation
Our early years were marked by extensive travel and research. From the Venezuelan rainforest to the lavender fields of Provence, we immersed ourselves in nature's bounty. In 2009, we introduced EFAce®, marking a significant milestone in our product development.
2011-2014: Refining Our Craft
We continued our explorations, discovering fabulous organic citruses in Sicily. In 2012, we revolutionised our packaging with innovative glass airless bottles, marrying sustainability with functionality. 2013 marked a new chapter as we upgraded our website, enhancing our digital presence.
This period also saw our founder, Allison Wild, completing postgraduate research at the University of Oxford, blending traditional knowledge with cutting-edge science, and earning an MSc with Distinction in Clinical Pharmacology, Experimental Therapeutics. Her dissertation was entitled "The Pharmacokinetics of Carvacrol" which documented the aromatic monoterpenic phenol, Carvacrol, isomeric with Thymol, which is the volatile product of plant secondary metabolism abundant in several plant genera including Thymus, Origanum, Lippia, Satureja, and Cuminum. Secondary metabolites are defence allelochemicals that plants have evolved to protect against viruses, bacteria, and fungi. Carvacrol is the active constituent in "Oil of Wild Oregano" products.
This groundbreaking study addressed a significant gap in the scientific understanding of Carvacrol, the compound widely touted for its therapeutic potential. Despite numerous claims about Carvacrol's efficacy in vivo, its pharmacokinetics—how the body processes and utilises the compound—had never been systematically documented. This pioneering research represented a crucial step forward, providing the first comprehensive analysis of Carvacrol's behaviour within living organisms.
This landmark investigation not only filled a critical knowledge gap but also laid the foundation for more targeted and effective applications of Carvacrol in various fields, from personal care products to potential medical treatments. By elucidating the compound's journey through the body, from absorption to elimination, this work opened new avenues for optimising Carvacrol's benefits and understanding its full therapeutic potential.
This seminal research exemplifies our unwavering commitment to bridging the gap between nature's bounty and scientific rigour, driving innovation that respects and enhances the power of natural compounds for the advancement of personal care and well-being.
2015-2019: Expanding Our Range
In 2015, we developed a luxurious range of spa products featuring beautiful organic oils, bringing the organic spa experience to SouthEast Asia. The following year, 2016, saw the successful rebranding of our Organic Mosquito Repellent and Moisturiser, combining effective protection with our commitment to natural ingredients.
2020-Present: Community Care and Empowering Entrepreneurs
When the world faced unprecedented challenges in early 2020, we stepped up by producing thousands of bottles of our Silky Smooth Hand Sanitiser. We distributed these to people in queues and made them available through local farm shops, showcasing our agility and commitment to community wellbeing.
In 2022, we embarked on an exciting new chapter by rebranding WILD® to address the needs of smaller entrepreneurs in the personal care market. We now manufacture a range of personal care products designed to help these innovators leapfrog common stumbling blocks, making it easier for them to succeed in this often challenging space.
Our Philosophy
At WILD®, we believe in:
- Harnessing the power of organic, sustainably sourced ingredients
- Blending traditional wisdom with scientific innovation
- Creating products that are effective, luxurious, and kind to the environment
- Supporting and empowering entrepreneurs in the personal care space
- Continuous exploration and learning to bring you the best of nature
Our Home on the Farm
For over 16 years, the beautiful farm on the edge of the Chilterns, with its delightful babbling brook, has been the heart of our operations. This stunning location not only provides us with a serene working environment but also constantly reminds us of the natural world we strive to protect and celebrate through our products.
Looking Forward
As we approach two decades of natural innovation, our passion for discovery and commitment to empowering others remain as strong as ever. We continue to explore, innovate, and create, always with an eye towards sustainability, efficacy, and supporting the next generation of personal care entrepreneurs.
From our idyllic corner of the English countryside to your home, we invite you to join us on this journey of natural discovery and innovation. Experience the WILD® difference – where every product tells a story of global exploration, scientific innovation, deep respect for nature, and a commitment to empowering entrepreneurs.
Welcome to WILD® – Where Nature Meets Innovation, and Entrepreneurs Thrive.
WILD® and WILD & ORGANIC® are registered trademarks of Wild & Organic Bioactive Essentials Ltd.